WE DON’T NEED MORE INFORMATION

I spend a lot of time talking to people about the Dare Photography experience. The reason I do this is not simply to make money. I could do that a lot easier by doing shorter one-day workshops. I do it because it changes people’s lives.

Dare isn’t an everyday kind of workshop. It’s not more information. God knows we don’t need any more of that. And if we want answers … we can google that stuff.

Dare is an experience. This is why it’s a tough sell. I don’t give too much away. I can’t articulate exactly what it is because it’s an experience and you can’t articulate an experience.

THE PROBLEM WITH HOW TO BOOKS

William Shakespeare could have written his entire works about how to ride a bike and I know for certain that if If I read every book … the moment I got on the bike … I still wouldn’t have a clue how to ride it. To learn how to ride a bike we have to do the work.

This is why those how-to books don’t work. This is why googling how to be more confident (for example) as a photographer doesn’t work. When we read that stuff … they are just telling us what we already know.

Most people read those books, feel good for a little bit, then forget everything the book says. That’s because intellectual information is useless in the creative realm.

GET OFF THE TREADMILL

It’s just adding to thought stuff. Thought mostly talks us out of doing what needs to be done. How many of you have the same old repetitive thoughts over and over and over? It’s like we’re on a treadmill. ‘I’m not ready,’ we tell ourselves. We are never going to feel ready. Not ever.

So there is intellectual information and then there is experience.

YOU CAN NEVER FORGET AN EXPERIENCE

Most people I talk to about Dare think they know what it is. They have no idea, not a clue, and that’s because to learn how to ride a bike we need to experience riding the bike.

Dare is an experience.

The next Dare Workshop is in Shoreditch, London at the Photobook cafe on the 29-30 of January 2024.