Keeping it Real

I have to keep this new website real. These past few days I could feel myself getting into doing things ‘correctly’. Thinking about the keywords I’m using to write for example or having to mention the venue five times in a post. Or describing every single part of the Wedding day like I’m re-writing Wuthering Heights. I stopped myself. I can’t do it. It would bore us both to tears. I have to keep this new blog/website real or I’m not doing it.

The Heart of the Matter

Creating from the heart is what inspires us to want to do more. I want this blog to be both entertaining and of value. It may not be for everyone and it’s a risk I’m willing to take.

This evening I typed the phrase ‘best wedding photographer in London’ into google. When the best wedding photographer in London didn’t show their face by page 15 I gave up. Which is to say — if you want to find the best photographer in London or the best anybody at anything, anywhere you’re going to have to dig deep and put the time in to find them.

Now I’m not saying I’m the best wedding photographer in London. (ahem). What I am saying however is this … I never really got a whole bunch of weddings from ranking high in google simply because I was never very good at all that search engine stuff. And … pretty much every single wedding I have ever photographed has seen me working with couples that I absolutely loved working with.

Passion and Excitement

Couples who were excited and passionate about their wedding photography. Creative people who had an intuition about what it takes to create art and to create quality work. And what I realized is that these couples put in a lot of work to find me. They didn’t just type in a few keywords and make do with the first person that popped up in google.

Now … I’m not bullshitting. I’d rather have both. i.e. I’d rather rank high and have the choice. So my intention, in the hope that I can strike a balance, is to post more frequently. I used to post once every three or weeks. Usually after I’d edited a wedding. I’m now upping my output. So fingers crossed. The bottom line is … I’m writing this stuff my way. If I can’t … I won't’ write anything.

I’m not writing for an Algorithm

A lot of bloggers are very good at figuring out what google likes and they template their website accordingly. There is nothing wrong with this. It makes sense. But for me, I have to stay inspired and I cannot stay inspired by writing for a damn algorithm. People get it when you’re being genuine and they get it when you’re spinning them a line. Social media platforms these days are so full of template nonsense.

Blah de Blah de Blah

Follow this way to get more followers, do this to get more likes, sing a song of sixpence to get ranked in the … blah, de blah de blah. I don’t want to look back in 5 years and see that I’ve sold out in that way. I refuse.

Apologies for this waffle. I promise to post some cool shit tomorrow.

Gx

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